Friday, October 15, 2010

Mobile usage data among teens in the USA



According to a survey conducted by The Nielsen Company text usage among American teens are more than voice usage.

Using recent data from monthly cell phone bills of more than 60,000 mobile subscribers as well as survey data from over 3,000 teens, The Nielsen Company analyzed mobile usage data among teens in the United States for the second quarter of 2010 (April 2010 – June 2010)

The survey revealed that no one texts more than teens between the age group of 13-17, especially teen females, who send and receive an average of 4,050 texts per month. Teen males also outpace other male age groups, sending and receiving an average of 2,539 texts.

The other interesting part of the survey is the reason for getting a phone. Safety was the first thing for getting a phone in 2008. Now it is secondary among girls and less so among boys.
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